Aurora Sister Cities International along with a select committee drove the initiative to brand a “Korea Town” in Aurora, Colorado. The main goals of the initiative were to increase awareness of and interest for the many Korean-owned restaurants, shops, entertainment, and businesses that reside together on Aurora’s Havana Street. The brand design was created to exude the celebration of Korean culture and entice Coloradans to eat, shop, and play in Korea Town.

Deliverables:

• Brand Strategy

• Brand Design

• Brand Guidelines