LightLife’s new brand design was created to manifest their new brand positioning of “Powers you up, never weighs you down” and speak to their flexitarian, health and wellness -seeking target audience. The brand design works well as a system with design elements (i.e. logo, colors, patterns, photography) working harmoniously across a range of applications such as packaging, website, and social media, while differentiating from plant-based competitors and delivering optimal shelf presence and shoppability.

Deliverables:

• Brand Design

• Brand Guidelines

• Packaging Design

• Photography Art Direction