BinaxNOW by Abbott is a COVID-19 self test kit made available through Emergency Use Authorization (EUA). The packaging was designed to align with Abbott’s brand standards, convey the authority and reliability of the Abbott masterbrand, and feel approachable and shoppable at shelf. The layout of content was strategically designed and structured to accommodate a wide range of dieline dimensions and language variations.

Deliverables:

• Packaging Design

• Global Packaging Design Extension (Panbio)