HELLO, I’M JANICE.

I’m a designer based in San Diego, California, with a passion for brand strategy, visual identity, and packaging design. I have a BFA from Otis College of Art and Design and started my design career in 2007. With over 15 years of professional design experience, I've gained invaluable skill sets:

  • BRAND DESIGN
    Creation of a brand’s visual toolbox and guidelines (i.e. logo, color palette, typography, photography, illustration, iconography, patterns, etc.) grounded in brand strategy and business objectives

  • DESIGN ACTIVATIONS (PRINT + DIGITAL)
    Marketing collateral, campaigns, packaging, environment/experience. Art direction of photography, web, and motion graphics.

  • INDUSTRY AGNOSTIC
    Experience with a wide variety of industries and services (i.e. B2B, B2C, tech, food, non-profit, etc.)

  • TECHNICAL PROFICIENCY
    Adobe CC, Microsoft Office, G Suite, Canva, Figma, and AI tools such as MidJourney.

  • RESPONSIBILITIES + INTERPERSONAL SKILLS
    Client-facing presentations and work sessions, project management, art direction, and team collaboration.

When I’m not designing, you can catch me whipping up something yummy in the kitchen, on a hike with my human and K9 loves, exploring the farmers market, and doing all of the granny hobbies. My personality could be summed up as levelheaded with an adventurous spirit. One of my favorite quotes of all time reflects my philosophy on life: "The highest and most beautiful things in life are not to be heard about, nor read about, nor seen, but, if one will, are to be lived." (Søren Kierkegaard)