I’m a creative director and brand designer based in San Diego, California, with a passion for brand strategy, visual identity, and bringing brands to life (and life to brands) in all ways. With over 15 years in the industry, I've gained invaluable skill sets:

• STRATEGIC BRAND DESIGN
  Creation of a brand’s visual toolbox (i.e. logo, color palette, typography, photography, illustration, iconography, patterns, guidelines, etc.) grounded in strategic business insights and objectives

• DESIGN ACTIVATION
  Creative direction and design across a wide variety of marketing activations: print collateral, packaging, environment, photography, video, web, and social

• INDUSTRY AGNOSTIC
  Experience working with a wide variety of industries and services (i.e. B2B, B2C, tech, food, non-profit, etc.)

• TECHNICAL PROFICIENCY
  Adobe CC, Microsoft Office, Canva, Figma, and creative AI tools such as MidJourney

• PEOPLE & PROJECT MANAGEMENT
  Client-facing presentations and work sessions, management of timelines and tasks, team collaboration, vendor relationships

When I’m not designing, you can catch me whipping up something yummy in the kitchen, on a hike or at a dog beach with my boys, getting some “retail therapy” at a farmers market, and doing all of the granny hobbies. My personality could be summed up as levelheaded with an adventurous spirit, and I will never say no to ice cream.