King’s Hawaiian Foodservice is a brand extension strategically targeting the foodservice industry in order to expand brand partnerships. The design leverages King’s Hawaiian’s masterbrand equity, a longstanding and beloved institution, while helping the brand to branch out in exciting and creative ways for a foodservice audience. The brand design was created to evoke culinary passion and creativity while celebrating the delicious possibilities that the products offer.

Deliverables:

• Brand Design

• Brand Guidelines

• Photography Pre-Pro

• Lookbook

• Website

• Digital Ads

• Sales Collateral